that's for a different kind of climate, a different type of environment. i don't know, i think i need these. >> mike: but clayton, i know you do this i follow you on twitter. you look at techie stuff like she looks at boots. >> clayton: i do, but i don't impulse buy them because i research them. >> alisyn: you're different 21% of the respondents of the survey say that they do spend, they do impulse buy technology. >> clayton: i think where they get you, this is what they do, they get you, right? it's the checkout aisle. you're in home depot and have lumber on a cart and bringing the lumber up to the front and check out and suddenly a box of chicklets up there, i need some gum and kit cats. >> mike: my co-anchor in philadelphia, chanel marie jones, where she buys her socks? whole foods at a grocery store. >> clayton: she wants organic cotton. >> mike: they're hideous, horrifying. >> alisyn: impulse buy. >> mike: impulse. >> clayton: that's why the walgreen's and other stores worked so well when other stores have gone out of business, drug stores and you're